Head of Marketing

Head of Marketing - SaaS
120-140k Salary + Super + Benefits
Remote (East Coast)

Our client’s innovative software delivers powerful training and assessment solutions that create exceptional learning experiences. To meet demand, further build their brand and continue growing their team, they now have an exciting opening for a Head of Marketing to be based remotely.

As a Head of Marketing, you will:

Work in close collaboration with the Board and broader team to drive growth and expansion
Build and set the overall marketing strategy
Understand the company’s profile and sector positioning
Develop content that is on brand and delivered to the right audience through insightful targeting and segmentation
Develop, manage and report end-to-end on all digital marketing campaigns
Encompass Search Engine Optimisation (SEO), content marketing, pay per click marketing, account-based marketing (ABM) and email direct marketing
Design cross-functional and cross-channel campaigns that deliver results
Lead and mentor a team of marketers across all internal functions
Manage contractors, vendors and deliver to the marketing budget
Oversee development of content to support marketing strategies, project manage graphic design, website/front-end development and technical SEO partners to ensure accurate and timely delivery of content
Facilitate the expansion of products to new markets
Lead new marketing technologies and strategies to innovate, improve efficiency, and generate tangible results

To be successful in this role, you will possess the following skills and traits:

Bachelor's Degree
Former SaaS Marketing experience
10+ years of related work experience
5+ years in a B2B SaaS marketing leadership role
Experience hiring and managing high performing teams
Demonstrated experience in both inbound and outbound (ABM)
Experience designing, crafting, and organising integrated campaigns such as webinars, email marketing, digital across the entire customer lifecycle
Deep understanding of SEO, paid marketing, email direct marketing and other digital marketing strategies
Passionate and pro-active, driven and results orientated
Outstanding verbal and written communications skills
Previous experience in Ed Tech (advantageous)
Experience with marketing tools and automation such as Hubspot, Lemlist, Vidyard, Intercom, Adobe
Previous experience managing contractors or outside agencies

The successful Head of Marketing can expect:

An initial base salary circa 120-140k
Super
Generous benefits
Fully remote
Work life balance
Australian owned scale-up

Certus Recruitment Australia is a specialist provider of sales, marketing, and IT recruitment services to the business community. Part of the Certus Recruitment Group, we operate throughout Asia Pacific, the UK, Europe, and North America.