Senior Consultant – Digital Analytics
Melbourne / Hybrid
110k + Super + Benefits
As a specialist Digital Analytics Consultancy, our client helps many of Australia’s leading brands improve their customer experience. Through advanced data and marketing technology, they drive the KPIs that count! To drive project management, they now have an exciting opening for a Senior Consultant to be based in Melbourne CBD.
As a Senior Consultant, you will:
- Partner with customers to drive and deliver customer initiatives
- Proactively develop and grow relationships across multiple client stakeholders
- Design and deliver holistic measurement solutions
- Design and deliver technical/data strategies and recommendations
- Assess and measure how customers traverse digital properties/assets
- Create and present executive level, non-analyst dashboards
- Manage all aspects of Adobe Experience Cloud and/or Google Marketing Platforms
- Identify, prioritise, build, and analyse data-driven experimentation and personalisation activities
- Use quantitative and qualitative data to make clear recommendations
- Accurately estimate work effort for new statements of work
- Produce clear business benefits and demonstrable value
- Proactively drive the progress and delivery of an engagement
- Develop and produce code artefacts
- Keep up to date on new technologies, industry trends and innovations
- Work closely with a delivery management team
- Prepare and deliver pitch presentations and new statements of work
- Provide indirect people management
- Undergraduate degree in Marketing, IT, Computer Science or Engineering
- 5yrs+ experience in a consulting, specialist, or similar role
- 5yrs+ hands-on experience using the Google Marketing Platform (Google Tag Manager, Google Analytics, Data Studio, BigQuery, Google Optimize) or the Adobe Experience Cloud (Adobe Analytics, Adobe Target, Adobe Audience Manager)
- 5yrs+ experience in capturing and documenting measurement requirements for business audiences and delivering technical specifications for developers for implementation and testing
- Understanding of how web browsers operate, with the ability to read and write simple JavaScript for tag management, using the browser console for debugging and understanding CSS and HTML for experimentation and personalisation
- Able to convey complex technical requirements to non-technical audiences across different levels
- Hands-on experience with Tealium, Optimizely and Salesforce (highly advantageous)
- A base salary of 110k
- Additional benefits
- Super
- Excellent working environment
- Work-life balance – Hybrid working
- Exciting growth journey